Primal is proud to have the 2013 North American Handmade Bicycle Show in Denver. Primal was established in Denver, Colorado, in 1992 and has always been a privately owned Colorado company. Located off the Cherry Creek Trail in South-East Denver, Primal provides cycling apparel to teams, clubs, events, and businesses.
The mission of Primal is to provide the highest-quality cycling apparel available while fostering the growth of cycling through competition, community, and advocacy.
Primal and its employees believe in cycling as a positive influence globally and are dedicated to increasing the number of people that choose cycling as a means of recreation, environmental conservation, and health.